Jarl Nylund

Why Work With Me? As a Stockholm-based business consultant with over 20 years of experience in sales, market entry, and business development, I have helped companies across finance, IT/software, industrial construction, and renewable energy (solar, biogas) sectors succeed in Sweden. I specialize in consultative, solution-oriented sales and have a strong track record of streamlining operational processes through automation and strategic market positioning. I provide hands-on, results-driven consulting to international companies seeking to expand into the Swedish market. With deep knowledge of Sweden’s business landscape, regulatory environment, and cultural nuances, I help foreign companies navigate challenges, engage key stakeholders, and secure profitable contracts. My goal is to accelerate each client's market entry and deliver a strong return on investment. Proven Market Entry & Go-to-Market (GTM) Strategy: Led multiple IT and industrial companies into Sweden, targeting top 500 enterprises with effective GTM plans for rapid market penetration. B2B Sales & Business Development: Built high-value client relationships and closed deals in complex industries, covering the full sales cycle from initial prospecting (SDR) to final negotiations and deal closure. Industry Specialization: Extensive experience in finance, real estate, IT, and industrial construction, plus projects in energy (solar, wind, biogas) and heavy industry (pulp & paper, mining). Strategic Sales Execution: 10+ years in inbound sales strategies and 10+ years in outbound sales, with a strong focus on personalized, human-to-human engagement. Operational Excellence: Skilled in process automation and business intelligence (BI); knowledgeable in export/import risk management (e.g. credit insurance). Provided expertise in industrial automation and OPC Unified Architecture (OPC UA) to enhance clients’ operational efficiency. Professional Experience Country Manager – Sweden (Construction & Industrial Sector) | Jan 2025 – Sep 2025 Led the market entry and business expansion of a major Iberian company specializing in building structures, metal constructions, and corrosion protection. Initiated negotiations with approximately 70 large companies (each with annual revenues of roughly SEK 1 billion or more) to deliver metal structures and provide corrosion protection maintenance services. These negotiations resulted in a robust pipeline of high-value project proposals. Built a strong client base across key industrial sectors (oil & gas, wind energy, construction, bridge & dam engineering, and mining) by cultivating relationships with senior decision-makers, leading to the acquisition of several high-value contracts. Drove strategic sales and business development initiatives, identifying key opportunities in metal construction and surface treatment (corrosion and fire protection). Oversaw the operational setup and ensured regulatory compliance, laying the groundwork for long-term success in the Swedish market. IT Consultant – Industrial Automation & OPC-UA Specialist | Aug 2024 – Sep 2025 Expanded the client portfolio for a leading automation technology firm by initiating discussions around OPC Unified Architecture (OPC UA) interfaces and industrial automation solutions. Focused on the pulp & paper industry and power plants, where factories faced outdated approaches to data management and automation. Initiated conversations with approximately 50 industrial sites, all owned by publicly listed corporations, to uncover challenges in data extraction, system integration, and automation. Acted as the first point of contact, starting business-level discussions and then transferring them to technical IT specialists for solution design and implementation. Supported consultative sales by engaging directly with CTOs and Operations Directors, ensuring smooth transition from business dialogue to technical execution. Positioned OPC UA as a critical enabler of Industry 4.0, helping large enterprises align their digital transformation initiatives with improved interoperability and efficiency. Who I Work With Tech & IT Companies: Helping software and SaaS companies expand into Sweden. Industrial & Construction Firms: Supporting companies in metal construction, surface treatment, and heavy infrastructure projects. Energy & Sustainability Businesses: Assisting solar, biogas, and wind energy companies entering the Swedish market. Export & Import Companies: Advising on risk management (e.g. credit insurance) and regulatory compliance for international trade. Let’s Talk If you’re looking to expand into Sweden and need an experienced partner to guide your entry strategy, secure key accounts, and navigate the business landscape, let’s connect. Book a conversation with me today and let’s explore how I can support your business expansion. Sellai MVP 2023  |  Stockholm, Sweden