Maria Rincon

I am a seasoned sales professional with over 10 years of experience driving growth for B2B startups and small businesses across diverse industries. My expertise lies in crafting comprehensive Go-To-Market strategies and implementing effective sales plans that deliver tangible outcomes. In the past year, I’ve become increasingly fascinated by how AI tools can streamline the sales process, and I’m eager to leverage this knowledge to empower businesses further. My experience includes using and implementing various AI and automation tools to enhance efficiency and drive results. Having worked with markets in Latin America, the US, and Europe, I bring a global perspective to my consulting services. As a Fractional Consultant, I offer a suite of services designed to support your growth: Go-To-Market Strategy * ICP & Buyer Persona Development: Define and refine your ideal customer profile (ICP) and create in-depth buyer personas to ensure you target the right people with the right message. * Product Positioning: Define your product’s value proposition and how it differentiates from competitors. * Sales Approach: Decide on the sales channels and messaging. Sales Strategy. * Sales Tools and Resources: Build a tailored tech stack and design sales collateral. Sales Process: Define the steps for interacting with potential customers. Outbound Outreach Services * Outbound Outreach Strategy Development: Create a comprehensive outbound outreach strategy tailored to your business objectives, ensuring a cohesive approach to lead generation. * Target List Building & Verification: Build and verify targeted lists of potential leads that align with your ICP and buyer personas. * Multichannel Outreach Campaigns: Develop and execute outreach campaigns through LinkedIn and email to engage potential customers effectively and generate qualified leads. * Email Infrastructure Setup: Set up and supervise the necessary email infrastructure for high deliverability and effective communication. * Message Crafting & Iteration: Craft compelling messaging tailored to resonate with your target audience and iterate based on campaign results. * Meeting Booking & Coordination: Streamline the process of booking meetings with interested prospects. Ongoing Support Provide unlimited Slack and email communications, along with one weekly sync call to ensure continuous alignment and support. Recent Achievements *Designed and executed successful GTM strategies, generating over €500K in pipeline. *Secured business opportunities with C-level executives at major enterprise companies such as Renault, Lotus Cars, and Lego. *Led the expansion of a hypergrowth startup in Latin America, generating over $150K in revenue through effective GTM strategies and effectively leading a sales team. *Supported early-stage startup founders by designing and executing GTM strategies, helping them acquire clients in new markets and increase sales by up to 35% within 6 months. My holistic approach focuses on delivering measurable results that drive growth and foster long-term success. If you’re looking to create an outbound outreach system to elevate your business, I am eager to discuss how I can support you.