Michael Ekman

Michael Ekman is an experienced B2B SaaS sales professional with a proven track record of selling SaaS, HR, and fintech software across the Nordic market. He has worked both as a hands-on seller and in sales leadership roles, consistently delivering against revenue targets in regulated and business-critical software environments. Michael is particularly strong in selling mid-market SaaS, HR and fintech solutions with ARR deal sizes between €5,000–€20,000, engaging directly with CEOs, CFOs, HR Directors, Operations Managers, and Finance leaders. With fluency in Finnish, Swedish, Norwegian, and English, enables him to manage complex sales cycles across multiple Nordic markets. Key highlights from Michael’s profile: Consistently worked with annual sales targets of €300k–€500k ARR Closed B2B SaaS, HR, and fintech deals in the €5,000–€20,000 ARR range Sold directly to CEOs, CFOs, HR Directors, COOs, and Operations Managers Full-cycle sales experience: outbound prospecting, discovery, demos, negotiation, and closing Built and optimized repeatable sales processes for early-stage and scaling SaaS companies Experience operating as Sales Executive, Sales Director, and hands-on SDR Strong understanding of Nordic buying behavior